Commonly, euphemisms are used to avoid directly addressing subjects that might be deemed negative or embarrassing, e.g. Reasons for using euphemisms vary by context and intent. The term euphemism itself was used as a euphemism by the ancient Greeks with the meaning 'to keep a holy silence' (speaking well by not speaking at all).
Eupheme is a reference to the female Greek spirit of words of praise and positivity, etc. Euphemism comes from the Greek word euphemia ( εὐφημία) which refers to the use of 'words of good omen' it is a compound of eû ( εὖ), meaning 'good, well', and phḗmē ( φήμη), meaning 'prophetic speech rumour, talk'.
